Here are some "Fast Facts" about aloe vera:
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For decades, Aloe has ranked among the top 20 best selling herbals-consistently growing at rates greater than the industry
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Ranked in Top 10 by Food and Drink New Product Development Executives as important ingredient for Digestive health and Skincare over the next 5 years
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Top 10 ranking for Aloe vera in World-wide new product launches (2006-2007):> Skincare> Shampoos & Conditioners> Laundry Soaps & Detergents> Dish Soaps & Dish Detergents> Fabric Softeners
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Aloe's traditional health promoting benefits are supported by nearly 700 published scientific and clinical studies
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Aloe vera contains more than 200 biologically active amino acids, vitamins, antioxidants, mineral, enzymes and sterols
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Aloe is an integral part of traditional Ayurvedic medicine in India and Traditional Chinese Medicine (TCM) throughout Asia
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Aloe ranks #2 most traditionally and frequently used ingredient in both Hispanic culture (behind only chamomile) and in Asian culture (behind only red Ginseng)
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Aloe is in the top 8 most commonly used plant-derived remedies among African-Americans (especially in rural areas)